Overmorrow



Overmorrow is the upcoming third album by Norff.

The album released by surprise on December 25th, 2021. Sonically, the album builds off of Norf, giving the themes of that album a more cohesive outlook. Covering 15 tracks, the album features 12Digits and Gee Mak across two songs (the latter uncredited on one), while making use of 69ERRAS six times.

Promotion
On June 1st, 2021, Norff confirmed his album was set to follow UGK David's recent album, S.A.B.U. (THE LO$T TAPES). This resulted in being Norf. Norf, originally intended and advertised as an EP, was the surprising second album of the artist.

However, it was also confirmed Forgive The Delay II would release September 3rd, making it likely that the album will arrive after that. That aforementioned EP contained songs from Norf, released as further promotion for that album.

Overmorrow saw little to no promotion, simply being announced and release, on an even faster scale than the predecessor.

Background
In 2020, shortly following the release of Norff's debut Live Free single "Fire", a image was posted displaying this album's cover art.

Initially, it was teased as the second album following Norff's debut album, "Life Is Rough". It was also teased as featuring 30 songs.

Norff decided to split the album into two, occupying his planned EP "Norf" as the title of first of the two. In July 2021, that album was released to positive reviews and featuring 18 songs, adding up to 22 with four extra track remixes and variant playbacks.

"Overmorrow" was then teased as the follow-up album to "Norf". It was initially going to release on December 17th, 2021, but was delayed.

On the morning of December 25th, the album was formally announced and released. Due to it's speedy processing, it was exclusive to music stores one at a time before a full rollout occurred. The first day, the album was solely exclusive to Audio Mack, Norff's first contribution to that site.

Production
Norff collaborated with many of the same producers and artists from "Norf", but he also initiated his career with hands from new first time producers he was working with.

Overmorrow also sees Norff incorporate a new technique of his rapping ability, as two of his songs hover towards five minutes and enlist him telling stories.

Gee Mak and 12Digits didn't receive a credit for the track "Crazy/Mirror, Mirror Pt II", a choice made by Executive Producer Mike Barkhoff to have the listener be surprised.

Barkhoff again arranged the tracklist and was titling a handful of the songs.

The album features no traditional singles, but Track 6, Side Peace, was held for release until the release on all streaming services, as that was intended to be the sequel and therefore the hope was to have it launch on major platforms. The first two tracks, also, were bundled as what Barkhoff describes a 'marketing pouch' for the album, being sent via email to Norff collaborates and musical critics to promote the album. This press release was released on ReverbNation hours after AudioMack's gathering of the album.

Tracklist
1 - In Time

2 - Timeless

3 - 365 DAYS (ft. 12Digits)

4 - Into Business (ft. 69ERRAS)

5 - Feeling Me Now (ft. Gee Mak)

6 - Side Peace

7 - KILOWEIGH (ft. 69ERRAS)

8 - The New 8 Mil3

9 - Only If (ft. 69ERRAS)

10 - Get Back

11 - Crazy/Mirror, Mirror Pt II (ft. 12Digits and Gee Mak)

12 - I Love You Baby (ft. 69ERRAS)

13 - ADDICTED (ft. 69ERRAS)

14 - Hardway

15 - Never Lose Faith (ft. 69ERRAS)

Track 6 was absent until the album reached streaming services, due to it being the primary intended single. The tracklist was also rearranged slightly to keep with the number theme (ie, 365 DAYS as Track 3, The New 8 Mil3 as Track 8, etc).

Reception
Overmorrow received critical acclaim, with many songs being praised for their versatile technicalities. "Timeless" has been considered by some as the magnum opus from Norff. "Side Peace" and "Get Back" were heavily explored by listeners for exploring new skills that Norff can handle, as he showcases his first attempts at storytelling rap.